Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research

Authors

  • Jakub Ulč Brno University of Technology, Faculty of Business and Management
  • Miroslav Mandel Brno University of Technology, Faculty of Business and Management

DOI:

https://doi.org/10.13164/trends.2021.38.71

Keywords:

start-up, technology start-up, start-up development, start-up lifecycle, marketing strategy, marketing mix

Author Biography

  • Miroslav Mandel, Brno University of Technology, Faculty of Business and Management

    Department of Management

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Published

2021-12-31

Issue

Section

ORIGINAL SCIENTIFIC ARTICLE